Marketing jobs in Canada – Top Guide 2023

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Have you looked for marketing jobs on Canadian job boards? Or you’ve been looking for details on marketing positions in Canada. Check out this article. We will address any questions regarding marketing employment opportunities in Canada. 

Since they are crucial to the success of most Canadian businesses, marketers are in high demand across all industries. Whether you are a recent graduate or have years of experience in your home country, moving to Canada can open up a world of marketing opportunities. 

For graduates from other countries, competition for entry-level marketing positions in Canada can be fierce. Before moving to Canada, you should research the job market and apply for courses. 

There are marketing jobs in Canada for those who want to work in marketing. We’ll talk about the need for marketing specialists, what they do, how much they make, and alternative career paths if you’re interested in the field but need help figuring out where to start. 

Marketing is one of the most diverse fields to work in. A marketing team may only have one or two members. Depending on the organizational structure of the team, your interests, and a number of other factors, your marketing work may vary significantly. 

In addition to giving a general overview of the immigration options available to marketing professionals who want to move here, this article offers information on how to begin a career in Canadian marketing.

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Marketing jobs in Canada

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Marketing Professionals’ programs to immigrate to Canada 

The Canadian job market offers opportunities and growth prospects for marketers with international education.

To work in Canada, you must be a citizen or permanent resident or hold a valid work permit. If marketing professionals want to move to Canada, they can consider the following visa categories:

Express Entry

The Express Entry process is one of Canada’s most popular permanent residency (PR) methods. It is a government program that allows people with education, experience, and language skills to live and work in Canada.

To apply for PR through Express Entry, you must complete a profile with information about your age, language competence, professional experience, educational history, and other relevant characteristics.

The Comprehensive Ranking System (CRS) score assigned to your profile will determine where you rank among the other applicants. You will be offered an invitation to apply (ITA) for PR if your CRS score is equal to or higher than the draw cut-off.

If you work in marketing, you may be eligible for one of the two Express Entry programs described below.

Program for Federally Skilled Workers (FSW) 

Candidates for this Express Entry program must have at least one year of recent, continuous, paid managerial, professional, or technical experience (skill type 0, A, or B).

You most likely earned prior experience as an experienced marketer by executing tasks within skill classifications 0 or A.

You may be eligible for the FSW program if you have a high level of education and a minimum Canadian Language Benchmark (CLB) score of 7 on an approved English or French language test in the reading, writing, speaking, and listening components.

Furthermore, proficiency in either English or French is necessary for the majority of marketing jobs in Canada.

Canadian Experience Class(CEC) 

The Canadian Experience Class program is designed for those having at least one year of paid work experience in Canada. It focuses on jobs in the National Occupational Classification (NOC) TEER 0, 1, or 3 (previously skill type 0 or skill level A or B).

If you have worked as a marketer in Canada while holding a valid work visa, you may be eligible for CEC (such as an employer-specific work permit or a Post-Graduation Work Permit).

To be eligible, you must have a minimum CLB score of 7 on an approved English or French language test.

Provincial Nominee Programs (PNP) 

PNP programs allow provinces and territories to invite foreign nationals with the required knowledge, expertise, and qualifications to fill local labor market vacancies.

Except for Quebec and Nunavut, all provinces and territories have their own eligibility rules for the Provincial Nominee Program. Candidates with experience in specific NOC jobs may be invited to apply for PR in some situations.

Program for Atlantic Immigration (AIP) 

People from Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland, and Labrador can move there and live permanently under the federal Atlantic Immigration Program.

To be qualified for the AIP, you must have a full-time, permanent job offer from an Atlantic Canadian company and at least one year of work experience, either in Canada or abroad. AIP applicants must additionally meet the minimum educational and language competency requirements.

Marketing jobs in Canada: Obtaining a work visa to relocate to Canada temporarily 

Unless you are a Canadian citizen or permanent resident, you will require a work visa to work in Canada. Work permits are classified into two types: open and employer-specific. You must have a job offer from Canada in order to obtain an employer-specific work permit, and you can only work for that employer for a limited time.

You can, however, apply for an open work visa even if you do not yet have a job offer. This form of permission allows you to work for any legitimate corporation in Canada.

A recent graduate of a Canadian study program who meets the requirements for an open work permit is also eligible. The spouse or common-law partner of a skilled foreign worker or international student residing in Canada is also eligible.

If you want to live permanently in Canada but are ineligible for any PR programs, the work permit route may be the best option. Your Canadian work experience will boost your CRS points under the FSW and PNP programs and make it easier to qualify for the CEC program.

Marketing jobs in Canada: Cities best for Marketing jobs 

Marketing jobs are in high demand throughout multiple Canadian provinces and industries. In areas such as;

  • Ontario
  • Quebec
  • Manitoba
  • Saskatchewan,

Advertising, marketing, and public relations professionals are in high demand, according to the government’s Job Bank. Marketing career opportunities are also plentiful in

  • British Columbia
  • Alberta
  • Nova Scotia
  • New Brunswick
  • Yukon 

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Various marketing positions in Canada 

Marketing jobs in Canada are classified by two NOC codes: NOC 10022 (managers of advertising, marketing, and public relations, originally NOC 0124) and NOC 11202. (professional occupations in advertising, marketing, and public relations, formerly NOC 1123).

Marketing manager or director, advertising manager or director, internal communications manager, public relations manager, and sales and marketing manager are all examples of TEER 0 jobs covered by NOC 10022. These jobs are at the manager and director levels.

NOC 11202 denotes TEER 1 marketing jobs, the majority of which require a college diploma. Jobs in this category include public relations consultant, advertising consultant, media coordinator, communications officer, marketing coordinator, marketing specialist, and communications specialist.

 

Marketing Jobs in Canada

Source: istockphoto

Top Marketing Jobs in Canada

As previously said, the marketing industry offers a diverse range of roles. It is one of the most diverse fields since even if ten people work on the same marketing team, their daily tasks could not be more distinct.

The advantage of such a setup is that everyone is working toward the same goal. They want the company they’re pushing to succeed. Here are some of the most in-demand marketing jobs.

Marketing research analyst

This position is undeniably in high demand. It is just as crucial to analyze marketing research as it is to determine if a company will succeed or fail. They leverage existing data—from their own organization or competitors—to help generate marketing plans for a product or service. They can look into what consumers want and are willing to pay for. Their projected job demand growth rate is 19%, which is more than the average for other careers, and their usual salary is $62,150.

Marketing Manager

Your employment may vary depending on the size of the organization you work for, similar to the marketing industry.

If you work as a marketing director at a smaller company, you can expect to be involved in a variety of areas, including marketing and promotional strategies. If you work for a larger organization, you may be expected to be more of a personnel, financial, and planning watchdog.

Before you can work as a marketing director, you must have management and marketing expertise. A marketing director earns an annual salary of $80,921.

Marketing Director

Marketing executives are in charge of the company’s growth and customer base. They seek to bring in these new customers in order to increase sales and profits. Marketing managers are typically in control of a team of employees that includes copywriters, designers, art directors, and marketing experts.

Based on research patterns, they seek marketing opportunities and recommend areas for improvement. They then apply what they’ve learned to guide their teams as they collaborate to create an integrated plan and, in some cases, a campaign. Marketing managers earn an average of $128,750 per year, which is more than other marketing professionals.

Manager of Business Development

Business development managers work tirelessly to attract new clients by leveraging their marketing expertise. The purpose of this new venture is to help organizations grow. They will have the most in-depth grasp of competitors compared to the majority of other marketing team members. They work with the sales and marketing teams to generate growth ideas, and their yearly salary is $72,358.

Professional in public relations

Public relations specialists try to provide a corporation with the public image that management desires. They work hard to manage their brand and make any media exposure advantageous to their company. To effectively promote the company’s message, the public relations expert must be informed of any company-related news. They could accomplish this through social media or a news statement. A public relations professional’s average annual compensation is $56,770.

High-Paying Marketing jobs in Canada

Corporate Communications Director

According to The Muse and Payscale, corporate communications directors make an average of $124,054 per year, making them the highest-paid marketing professionals. Individuals in this position can expect to earn between $77,000 and $173,000 each year.

Most of the time, these individuals are in charge of press releases, speeches, presentations, internal communications, and other methods through which a company can communicate its message.

Marketing Research Director

A marketing research director’s average income is $111,907, although wages can range from $74,000 to $157,000. They are the field’s second-highest-paid professionals. The low end of this spectrum is reserved for entry-level or less experienced marketing research directors, while the high end is reserved for the most senior personnel of larger businesses.

They are in charge of conducting research to gain a complete grasp of the company’s market and target audience in order to develop a strategy.

Email marketing director

Director of email marketing is the third-highest-paid occupation, with an annual salary ranging from $58,000 to $161,000 on average.

It is their role to drive email marketing traffic, engagement, and sales. Given how much of our world is now online, completing this task is extremely important for businesses. Delivering communications directly to people’s inboxes is an excellent way to attract their attention.

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Digital marketing director

It is not surprising that digital marketing is ranked fourth on this list of the highest-paying marketing positions. The salary range for the position of digital marketing director is $60,000 to $148,000, with an average salary of $99,040.

These employees are responsible for how a company is regarded online, and their goal is to increase visibility. This could be accomplished through the use of social media, email marketing, search engine optimization (SEO), and other cutting-edge approaches and efforts.

Director of Content Marketing

Content marketing may be one of the most pleasurable and interesting areas of the marketing profession for creatives out there. Content marketing directors can earn anything from $56,000 to $139,000 per year, with an annual salary of $95,854.

Their job description is very similar to the title. They specialize in generating a wide range of information, whether written or visual. They oversee the generation of content in addition to generating strategy, development, scheduling, and marketing.

How much do marketers earn in Canada?

Marketing professionals’ pay is influenced by their level of seniority and job responsibilities. Managers This category includes positions such as public relations consultants, advertising consultants, media coordinators, communications officers, overseas marketing coordinators, marketing specialists, and communications professionals. Public relations, marketing, and advertising (NOC 11202, previously 1123) jobs pay between $17.79 and $51.92.

The average marketing pay in Canada is $52,758 per year or $27.06 per hour. The majority of experienced workers earn up to $80,000 per year, while entry-level positions start at $39,000.

According to Glassdoor, the average annual base compensation for marketing coordinators in Canada is $52,915 per year. A marketing manager’s average annual pay is $72,453, while a marketing specialist’s average annual salary is $69,547.

Salaries Per Region

  • Alberta $62,400
  • Ontario $58,016
  • British Columbia $57,735
  • Saskatchewan $55,659
  • Quebec $51,548
  • New Brunswick $50,000
  • Manitoba $47,500
  • Nova Scotia $46,800
  • Prince Edward Island $39,000

How to Find Marketing Jobs in Canada

It may take some time to locate your first job in Canada, so begin actively looking for employment and preparing for your job search before you travel. To acquire your first marketing position in Canada, use the following advice:

Recognize the labor market

There are numerous career prospects in marketing and digital marketing in Canada. However, it is critical to understand how your chosen industry operates and how the job market in the location where you choose to dwell.

For example, even if there are normally more job openings, there will likely be more rivalry for positions in larger cities such as Toronto and Vancouver. If you’re looking for marketing employment in the technology business, look toward major hubs like Kitchener-Waterloo, Montreal, and Ottawa. Preliminary research can significantly reduce the amount of time you spend looking for work.

Develop the talents that Canadian employers seek.

Even if you have overseas marketing experience, skill gaps can make it difficult to find work in Canada. To begin, you must understand what qualities employers seek in potential employees by studying job advertisements and speaking with industry leaders.

When you know what abilities you need to learn or develop, such as how to utilize software, you may devote time to learning them. Certifications from Coursera, EdX, and Udemy can be displayed on LinkedIn.

Even if it isn’t stated in the job description, most marketing professions demand proficiency in English or French as well as strong communication skills. Even if you are fluent, you may need to comprehend Canadian culture and vocabulary in order to advertise Canada properly.

Make a marketing portfolio.

A portfolio displays your previous work to potential employers. As a marketer, you can construct a digital portfolio of your best ad or email campaigns, case studies, or blog entries. A portfolio displays samples of your resume’s skills and accomplishments. Marketing recruiters may be drawn to your portfolio if it is public or on LinkedIn.

Make a resume for a Canadian marketing position.

The resume format used in Canada may differ from that utilized in your home country. Resume formats in Canada include reverse chronological, functional, and hybrid. The best resume style for your job application will rely on a variety of factors, including how much work experience you have, whether you have gaps in your career, and whether you’re changing industries.

What information should a marketing resume contain? Begin your resume by summarizing your achievements, talents, and strengths. In your work experience area, include all relevant occupations. Concentrate on your deeds rather than your obligations. If you still require paid Canadian experience, you can cite volunteer work.

List abilities you’ve used in previous jobs learned in school or obtained through training or certificates in the “essential talents” section. If you want to work in content marketing, show off your knowledge of WordPress and Google Analytics. Examine the job description and incorporate crucial terms to make your CV ATS-friendly.

Include your academic credentials as well as Canadian equivalency. Include your contact information, LinkedIn profile, and a link to your digital portfolio or blog.

Create a Canadian network

In Canada, networking is essential for job searches and marketing careers. Your professional network can assist you in learning about the Canadian job market, industry trends, and marketing skills that employers seek.

As a newbie, you must begin at the very beginning. You can plan coffee dates or informational interviews with marketing experts on LinkedIn before moving to Canada. You can use relevant connections to learn about job openings and hiring procedures, as well as to acquire referrals and resume critiques.

Know where to look for marketing jobs.

You should know where to look when looking for work. Glassdoor, Monster, Indeed, LinkedIn, and Grabjobs are all excellent job search websites. If you have a list of employers in mind, keep an eye on their LinkedIn profiles and career pages for employment openings. Apply at Robert Half or Randstad Canada.

The majority of job openings in Canada are filled through the networks of recruiters. Some of these chances are introduced to you through your professional network. You can ask network members for employment referrals if you’ve developed meaningful ties with them.

Participate in the Marketing Bridge Program.

Bridging programs help new Canadians fill skill gaps and prepare for the labor market. Provincial governments frequently sponsor bridging programs that assist newcomers in updating their skills and gaining access to employment opportunities. In Ontario, the Mennonite New Life Centre offers a six-month Bridge to Employment in Media and Communications program. For newcomers, ACCES Employment provides a six-week Digital Marketing Connections curriculum.

Marketing and sales occupations demand fluency in English or French. Improve your language skills by listening and conversing with friends or at home. You can also enroll in free ESL classes for newcomers provided by Canadian provinces or at your local library.

Interview Preparation

For many newcomers, the most difficult part of the job process is the interview. Preparing for common interview questions may boost your confidence. Learn how to answer marketing interview questions using the STAR approach (Situation Task Action Result). Prepped AI Interviewer allows you to record your responses and receive real-time feedback. At the end of the interview, most firms will ask if you have any questions, so prepare some intelligent, well-researched inquiries.

Marketing Jobs in Canada

Source: istockphoto

Should you relocate as a Marketing professional to Canada?

As an international marketer, Canada provides opportunities to advance your career, work in a global atmosphere, and earn more money. Moving to a new nation may be worthwhile for marketing professionals. You might be able to get a marketing job in Canada before you arrive.

Marketing Jobs in Canada: FAQs

Which marketing staffing agencies should I contact?

Randstad Canada is one of the most well-known marketing recruiters in Canada. Smart Savvy & Associates in Vancouver recruits for media, events, and marketing roles in British Columbia and across Canada, with a preference for those with several years of experience. IQ Partners is a reputable source for jobs in Toronto in a variety of sectors, including mobile marketing, market research analytics, and digital media.

Should I accept a contract job?

Absolutely true. You could be selling tickets or leading people to an event. However, you may meet people who can help you obtain longer-term positions, and working on some regional events will look better on your CV. Furthermore, almost every hiring manager will ask for Canadian experience. Having it is undeniably advantageous, even if it is not your dream job.

Is contract or freelance work beneficial for marketing careers in Canada?

Yes, yet again. Finding a full-time job is excellent, but explore contract and freelance employment as well. Freelancing is a terrific way to gain experience in a variety of marketing activities while also demonstrating initiative, which will look great on your Canadian CV when the time comes.

Send emails presenting yourself and your services to marketing businesses. Inform them about your abilities. Are you good at writing, event planning, or drafting press releases? When looking for a marketing job in Canada, keep in mind that every little amount counts. Who knows, they might need help for a few weeks while working on a large project that could evolve into something more long-term.

Finally, when it comes to digital marketing, it pays to be as knowledgeable as possible. If you have prior experience executing a successful social media campaign, your chances of landing a marketing position in Canada may improve dramatically.

How much does marketing pay in Canada?

Your own experience has a big impact on the answer to this question, which is local and province-specific. According to Randstad, entry-level marketing positions start at about $35,000 per year. Marketing occupations such as social media manager, marketing coordinator, and marketing analyst fall into this category. With more experience, you’ll be able to advance to higher-paying marketing positions, which frequently require you to be a manager. Starting salaries for these positions should be in the mid-to-high $70,000 range.

Furthermore, according to recent Talent.com data, marketing managers in Canada earn more than $70,000 on average. While salaries for more senior marketing management positions can approach $100,000 per year depending on geography, skill, and the job itself,

Is it difficult to find work in marketing?

Marketing jobs are in high demand in Canada. If you want to work in marketing, we’ve highlighted some of the greatest alternatives above, but there are many more out there. Although there are many employment openings in the marketing field, applicants for the roles you may be interested in face stiff competition.

According to the Employment Bank of Canada, aspiring marketing managers understand how the job market operates. Over the next ten years, there will be a lack of nearly 20,000 marketing managers, but there will also be a scarcity of nearly 20,000 candidates to fill those roles, according to their forecast.

If you wish to work in marketing, you can be certain that you will have plenty of opportunities. When you are given the opportunity to work in marketing, stick with it and work hard because advancement to more senior roles requires experience. I promise that your efforts will be rewarded!

Is marketing a viable career path?

Marketing is evolving in ways we never imagined conceivable 30 years ago. Because of the power of technology and social media, marketing firms are continuously devising new ways to promote their clients’ goods and services. Because there are so many various ways for businesses to advertise themselves, each one will have a unique marketing strategy.

Conclusion

Canada’s most preferred destination for international immigration. The Canadian government has done an excellent job of assisting Canadians and encouraging more individuals to relocate to Canada. There are several marketing career opportunities in Canada in various fields of business and marketing. You may start a wonderful career in Canada’s digital marketing area with the right training, technical abilities, and work experience.

SEE ALSO: Top Remote jobs in Canada in 2023

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